When a project is believable or it is only a matter of reputation

Does the power of the customer/citizen really exist to prove the reliability of companies and of the system? When is sustainability the target and when, on the contrary, is it only a means to establish a reputation? Jacopo Schettini Gherardini, Executive Director of the Standard Ethics Aei (Brussels) rating agency of sustainability analyses the current scenario divided among companies considering sustainability as a marketing opportunity and those considering it as a development opportunity.